Thursday, February 16, 2017

Politicals Campaigns Prove that Logos are not Just for Industry

Logos can make or break a product or company.  But when your product is a political candidate or party, the need to get it right acquires additional importance. In the US, it's a given that somehow the colors red, white and blue will for the basis of your candidate's logo, with pictorial shapes and font treatments stylized to suggest the attributes you want to convey: decisiveness, empathy, hope, moving forward, stability, courage, honor, etc...

Hunter Communications Trusted News Source:

Link to Original Article:
Politics by Design:  The Art of Political Logos

Excerpt: "Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.
But the big game isn’t the only place where logos are visually dominant. In politics, campaign logos are one of the most recognizable visuals of an election bid, second only to photographs of the candidate.
'Ultimately, a logo’s job is to build remembrance,' designer Sky Hartman told CNN in 2015. 'If you can design a concept that sticks in people’s minds, you’ve been successful.'
Political logos, though, have only really emerged as major visual campaign tools in recent decades.
Most candidates nowadays typically tap the skills of high-end design firms, hoping the branding magic that have helped make MasterCard and McDonald’s instantly recognizable will rub off on them as well. The result is usually a red-white-and-blue version of a candidate’s name — or more likely one of their initials — that tries to establish a recognizable brand by packing the essence of their candidacy in a succinct visual statement.

Logo design 101

Because a logo is a single image with just a few design elements, every artistic choice counts. Mark Winn, a Bay Area painter and designer, starts his logo design process with a written list of characteristics that he’s trying to capture. He then begins experimenting with multiple versions of a single image.
Like Winn’s personal logos, most political logos draw from a menu of colors, typefaces and graphic flourishes to convey something distinctive about a candidate or campaign message. With such a small canvas to work with, the slightest adjustment can pack a visual punch or even define the conversation.

In his 2016 presidential bid, Sen. Rand Paul (R-KY) used a logo that was praised for its italic slant, meant to evoke action and momentum (although not enough to win him the nomination). In 2008, then-presidential candidate Barack Obama’s logo took his last name, which sounded foreign to many Americans, and transformed it into a symbol reminiscent of a rising sun, a symbol intended to convey a message of hope and change."

Thursday, November 10, 2016

Trendspotting: Video Marketing in 2017

The biggest stories in Video Marketing for 2017 aren't innovations in technique or how we shoot, edit or make the videos, but where video can replace text or static images, and how communicating through video can make content into richer, clearer and more engaging stories. Here are some of the ways video can enhance traditional and innovative marketing in the coming year.

Hunter Communications Original News Source:

Link to Article:
10 Video Marketing Trends to Look Out for in 2017

Excerpt: "It’s September already! Before we know it, 2017 will be here. So, let’s prepare with 10 video marketing trends to look out for in 2017
Video marketing is a fast moving industry. To stay at the top of the game, you need to make sure you’re one step ahead of the competition. That’s why we’ve compiled a list of trends to look out for in 2017!

Let’s see what we’ve got…
1. Increase in Facebook Video
This should come as no surprise. Daily views on Facebook have increased from 1 billion to 8 billion in the past year. Meanwhile, text posts are declining all the time.

Facebook has heavily invested in video in recent years, with their most recent video feature, Facebook Live, launching just a few months ago. If Facebook continues as an innovator in the video marketing industry, then we predict that next year there will be an even bigger increase in people uploading, sharing, and discovering videos on Facebook.

2. More Live Video
As touched upon above, Facebook recently introduced live video and the reception has been very positive. Brands and consumers alike have been using Facebook Live to better interact with their followers.
Similarly, Twitter connected with Periscope at the beginning of this year to allow users to embed live broadcasts directly into tweets, offering broadcasters a window to a massive new audience.

Twitter users are big on video, with 82% of users agreeing that they watch videos on a regular basis. Live video creates a new opportunity for marketers because viewers feel a sense of urgency knowing that they won’t be able to view the content in real time again. It’s this ‘limited’ nature of live video that will increase the popularity of the platform and make it a feature to look out for in 2017.

3. Video Resources for Sales Teams
Video marketing is effective for one simple reason: consumers like to watch videos! Watching a video is an easy way to digest information; and (especially with live and 360 degree videos) it’s almost as good as seeing the product you’re looking to purchase in person.

For this reason, we predict that sales teams will require more and more video resources in 2017.

Not sure?

The statistics speak for themselves!

According to recent studies by Wyzowl, only 4% of people prefer to learn about a new product or service by reading a manual, just 5% prefer speaking to someone on the phone, and a huge 44% prefer to watch a video."

Drupal Design Trends for 2017 Make the Web Livelier and More Usable

The creator-friendly Drupal 8 format has been delighting and exciting website visitors (including the websites of Hunter Communications) for the last year, and we are seeing some new trends that will make users even more engaged and drawn in, on both desktop and mobile platforms.  Here are some of the trends and innovations that will keep us informed and entertained, and coming back again and again.
Hunter Communications Original news Source:

Link to Article:
Top 7 Drupal Web Design Trends for 2017

Excerpt: " 'Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.' - Albert Einstein.

The recent evolution in the web design trends truly justifies the words of one of the greatest scientists of all times! Learning from the ideas of yesterday, we have paved a long way in today’s digital world. Also, the questions raised today can lead us to several new techniques and ideas that are now just a dream!

And while talking about the futuristic web design trends, Drupal web designs steal the show entirely! An extremely user-friendly free CMS framework, Drupal has made it possible for the digital world to bring in numerous revolutionary changes and advances in terms of web design trends. Let’s have a look on 7 of the best Drupal web design trends:

Hero Images

Home page always plays the trump card for a site! Depending on how compelling the home page is, a user decides whether to stick to the site or go on to other sites. Hero images in Drupal web design trends are one of the best ways to seek page visitor's attention and keep them glued to your site.

Though this technique has been prevalent since a long time, loading time and bandwidth issues made it a bad choice for web developers. With the recent evolution in Drupal development services, both these issues got eliminated and it has become possible for the developers to feature HD images in Drupal sites and attract the page visitors!

Flat and Material Design

Ease of accessibility is one of the most important factors in web designing. In Drupal designing, two web design trends: flat and material designing, are used to reduce loading time and improve the overall look of a page.
With flat designs, you can make your page engaging even by using low resolution images. On the other hand, material design allows the developers to focus on subtle details like types of animations used in the page, shades, layers, etc. Combining these two, you can create user-friendly Drupal sites that promise compelling UI and UX designs..."

New Design Trends and User Interface Point to a New World in Online Websites

The need for websites to adapt to the proliferation of mobile users and the need to provide users with new and more eyecatching experiences is giving web designers a challenge and a wealth of opportunity to innovate. Follow some of this brave new world in this trendspotter's list of trends for 2017.
Hunter Communications Original News Source:

Link to Article:
17 Web Design Trends

Excerpt: " How we consume the web changes how we design websites. Mobile devices and the trend towards responsive design push designers to find ways to maximize web experiences for everyone, no matter what device(s) they’re using.

These 17 trends — 16 for this year, plus 1 for the future — respond directly to the evolving ways we move through the web...

As web design evolves, the importance of high-quality images will only increase. Solid copy strengthens any website, but if it can be said with a photo, animation, or short video, it might be a really good idea to do so.

Written content remains invaluable for SEO purposes, but with every piece of content you add to your site, always ask yourself: is there a more engaging, concise, and shareable way of conveying this idea?

In general, text works best for removing the ambiguity that visual methods of communication are prone to.

It’s also worth remembering that it’s not always a question of 'one or the other.' If you want to design and publish in an accessible way that prioritizes every user’s experience, you’ll want to pair visual and written content. That way, everyone can experience your content in the best way for them...

With the multitude of screen sizes out there, the term 'above the fold' has lost significance.

Once dismissed as bad design, the long scroll’s intuitive functionality on mobile devices has brought it widespread acceptance. It makes navigation easier, eliminating the extra clicks necessary to reveal content. Eye-catching transitions and differentiated section designs transform what could be a monotonous trudge into a delightful process of discovery.

Long scrolling changes UX design, opening the door for more narrative approaches and simpler interaction models."

New Trends in Typography Reflect the Old, With Retro Hand-Drawn and Script Fonts Making a Modern Statement

Everything old is new again in typographic trends, with retro treatments, serif and slab serif fonts, hand-drawn text and handwritten script fonts drawing attention. Text effects like photo backgrounds showing behind text cutouts and muted duotone photo backgrounds behind traditional text add to the design palette that make simple fonts seem new and cutting edge. And media heavyweights like Amazon, Google and Apple are coming up with their own customized fonts for their digital devices...
Diet Coke's ad with Taylor Swift uses a hand-drawn text to combine the old and new

Hunter Communications Original News Source:
Elegant Themes

Link to Article:
20 Typography Trends to Pay Attention To...

Excerpt:  "Thanks to the omnipresence of digital devices, everyone is becoming aware of the importance of digital typography. In the United States alone some 187 million people are using smartphones. By 2017 it is estimated that over a third of the world’s population will own one. 42% of that market share is held by Apple with their suite of iPhones and iPads. When it comes to e-readers, Amazon has well over 43 million Kindle devices in circulation.
This wouldn’t necessitate any revolution in the typography world, except that Amazon, Apple, and even Google have continued their habit of innovation by introducing their own custom typefaces as an attempt get the most out of the transforming technological scene.
Amazon’s most significant contribution is the typeface, Bookerly, made just for Kindle:
 Google’s new custom typeface is Product Sans, and for Apple it’s the San Francisco typeface, which debuted with the Apple Watch.
Considering the fact that the average person could spend up to 11 hours a day looking at electronic media, these typography trends will inevitably make an impression, good or bad, on readers across the country. That’s why it shouldn’t be surprising to hear conversations about typography coming from groups that formerly would never have approached the subject.
This rising interest in typography is by no means a bad thing, and it makes 2016 a great time to step back and survey the typography world to see what is on the horizon, gaining inspiration and insight from this changing landscape. This list of twenty typography trends should provide an excellent starting point..."

Trends for 2017: Pantone Tips Us Off to Spring Colors

Each year, the wise color trend analysts at Pantone take a look at the colors of the current zeitgeist, to be revealed on the fashion runways and point the way to future colorways in interior design, consumer products and even automotive design.  This year's colors include muted neutrals and bright, bright pastels, as noted by Australian Vogue.
"Kale" and its friends, as dictated to the world from the good folks at Pantone

Hunter Communications Original News Source:
Vogue Living Australia

Link to article:
Pantone Have Released Their 2017 Colour Trend Predictions

Excerpt:  "2017 will be the year of Kale.

In keeping with tradition, Pantone have released the top ten colours for spring 2017, to coincide with various fashion weeks around the world.

Their predictions are usually pretty accurate — a keen eye can spot their list dotted throughout the spring/summer ’17 runways in a second — and last year they even hinted at what would be the colour of the year through their spring predictions.

This year, the list is decidedly subdued, featuring plenty of muted, earthy tones, including Kale and Hazelnut, with pops of primary colours like Lapis Blue and Primrose Yellow.

Following this yearly announcement everything from fashion trends to interior design is influenced by Pantone’s predictions: case in point, one of their colours of the year for 2016, Rose Quartz, has been seen everywhere from furniture to shoes and buildings."

Thursday, April 28, 2016

Feds Rescind Permission to Use "Clearer" Font for Highway Signs

Readability, especially at high speeds, long distances and varying road conditions, can make the difference between life and death on America's highways. So there was a lot of enthusiasm and excitement for the new Clearview font in 2004, after tests proved it to be easier to read than the current Highway Gothic on freeway signs.

But after recent research showed the new font to be no better or possibly worse for readability on actual road signs,  the Federal Highway Authority rescinded its approval for use on any new signs. States that rushed to adopt Clearview are confused and a little miffed...

Hunter Communications Original News Source:

Link to Article:
America's Highway Fonts Got More Drama Than The Bachelor

Excerpt: "Typefaces are rarely heralded as groundbreaking, but in 2004, Clearview seemed to be exactly that. Meeker began working on it 1991, after noticing what he calls the 'crummy' state of highway signs in Oregon. 'Why do all highway signs have to be so cluttered and difficult to read,' he says he wondered. So, with transportation researchers at Penn State University and with funding from 3M, Meeker and his team started exploring how to improve the the Highway Administration’s Standard Highway Alphabet, the design originally developed in 1945 and, again, known colloquially as Highway Gothic. Meeker wanted something more legible, especially for America’s older drivers.

 Like Highway Gothic, there’s a simplicity to Clearview that makes it ideal for ushering drivers along the highway at high speeds. Both typefaces are similar to Transport, a highway road sign typeface British designers Jock Kinneir and Margaret Calvert developed in 1958. Clearview’s biggest difference is in the interstices of its letters: Meeker and his colleagues opened them up, so that the eyes of letters like b, e, and a are bigger. They made lowercase letters a little taller, and gave some letters longer tails. The goal was to give the letters more definition, because road sign letters—especially white ones—can appear fuzzy when illuminated by headlight beams.
In 1997, Penn State researchers subjected Clearview to a range of legibility tests. The results were unambiguously positive, showing that Clearview increased nighttime reading distance by as much as 16 percent. In 2001, a team led by Texas A&M transportation researcher Paul Carlson independently confirmed that Clearview improved the recognition distance of highway signs by as much as 12 percent, a difference of 74 feet over Highway Gothic...

 But the Highway Administration granted Clearview provisional approval, pending further investigation. The studies out of Penn State and Texas A&M had demonstrated Clearview’s improved legibility on positive contrast signs—for instance, those with white letters on a green background. It wasn’t clear how Clearview would perform on signs of negative contrast—that is, signs with black letters on a yellow, orange, or white background. In 2006, a followup study at Texas A&M found that Clearview offered no significant benefit over Highway Gothic in such cases. In fact, nighttime recognition tests found that replacing Clearview actually decreased the distance at which people could read negative-contrast highway signs."