Saturday, March 24, 2012
Lady Gaga’s Internet Strategy: Can It Help Exxon Mobil Crack Social Media?
Hunter Communications recommended reading from:
March 10, 2012 from The Economist print edition/New York
Link to article:
Little Monster Mash
Can Lady Gaga help Exxon Mobil crack social media?
The article discusses tech start-up Backplane's first product, a web community for Lady Gaga called LittleMonsters.com (after the pop star's pet name for her fans).
Excerpt: "The goal is to create a one-stop shop for everything Gaga. Fans will be able to download her music, buy tickets for her shows and chat with each other (and even, perhaps, with the singer herself). It will feature “social ticketing”, which will make it easy for fans to find concert seats near their friends and even start conversations beforehand with strangers they will be sitting with."