Wednesday, May 23, 2012

GM and Ford belatedly try to resuscitate their luxury brands

Hunter Communications recommended reading from:
The Economist

Link to article:
Cadillac & Lincoln:  Unstretched limos
Excerpt: "Reviving a car brand whose average buyer is 65 years old will not be easy.  Ford's modest hope for the NKZ is to bring that average down to, ooh, 57.  Joe Phillippi of Auto Trends Consulting worries that whereas Cadillac seems to be heading back to the right road, Lincoln may have slipped off the map entirely."

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