Sunday, July 8, 2012

2012 Dielines: Spirits, 1st place, Smirnoff Caipiroska

(Part One of a weekly series of award-winning packaging)
Hunter Communications recommended reading from:
The Dieline .com

Link to Article 
Smirnoff Caipiroska Peelable Bottle
Full 2012 Awards Page (warning:  may be too amazing to view all at once!)

The Dieline Awards are an annual competition in the field of commercial packaging design.  "This worldwide competition devoted exclusively to the art of brand packaging awarded 38 winners across 12 different categories including Best of Show and Editor's Choice titles".

In the category of Spirits packaging, the 1st place winner, Brazil's Smirnoff Caipiroska range of fruity infusions, interpreted their product quite literally, turning the bottle into a piece of peelable fruit.  What a way to start a party!

Excerpt: ""To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, we created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And we even sent the bottles in wooden crates to a select mailing list, just like the fruits are transported in large produce markets in Brazil."

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