Monday, July 16, 2012

Bieber wins Oscar of the Fragrance Marketing World

Hunter Communications Recommended Reading from:
The Daily Mail

Link to Article:
Justin Bieber's SOMEDAY Wins Best Celebrity Fragrance

There's no accounting for tastes, and I guess that applies to the olfactory world as well.  18-year old Canadian heartthrob Justin Bieber recently amazed the world of celebrity fragrance by beating such luminaries as David Beckham and Kim Kardashian with his women's perfume "Someday".

Excerpt: "The Canadian will also be receiving the highly coveted Elizabeth Taylor award at the 40th annual FiFi event held in New York next week, which honours those who have helped promote the world of perfumery.

His female scent described as 'playful, fresh yet flirty and anything but ordinary', smashed records back in June 2011, raking in $3 million in just three weeks at Macy’s in U.S.  And this month in the UK it sold out instantly, after the star himself deemed it 'irresistible'.

Commenting on his cluster of awards, Bieber said: 'I am honoured to be named Elizabeth Taylor Fragrance Celebrity of the Year. It means a lot to me that my fans and The Fragrance Foundation support all my accomplishments.  The best part is that my favorite charities are sharing in the success; it is important to pay it forward. Plus, I have the girls smelling great!'

No comments:

Post a Comment