Thursday, July 26, 2012

Jennifer Lopez tops Celebrity fragrance sales



Hunter Communications recommended reading from:
Sky News

Link to Article:
Lopez Tops Celebrity Perfume List

According to the British online fragrance retailer Escentual.com, Jennifer Lopez easily tops the world's celebrities when it comes to sales of her signature perfumes. Her 18 fragrances put her far ahead of runnersup Sarah Jessica Parker, Madonna, Britney Spears and Avril Lavigne, and sales of her fragrances actually are more profitable for Lopez than her music career.

Excerpt: "Jennifer, 42, has made a staggering 50 million from the sales of her perfumes since launching her first one 10 years ago and her success doesn't show any signs of slowing down.

Escentual founder Rakesh Aggarwal said: 'J-Lo remains the queen of the scent industry. I am sure starring on 'American Idol' has helped sales.  'The celebrity perfume market is massive and fashion can change very quickly, sometimes literally overnight. We monitor it very carefully and are always looking for new trends among customers.' "

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