Friday, July 13, 2012

London Olympics 2012: Team Fashions, the Good, the Bad, and the Ugly! Part 1: The Good!

The Summer Olympics start Friday, July 27th, and the opening ceremonies bring a world of eyes to the national team uniforms. Designers famous and struggling use the occasion to make their mark and define the tone of their countries' teams. Some bring the best of fashion, some a staid sameness, and some... is bizarre too strong a word?

Polo Ralph Lauren for the US Olympic team

Ralph Lauren makes his mark on the U.S. team, and imparts a note of casual, classic elegance.  His designs look ready for the marketplace, and indeed they are already available for sale to the general public.

Likewise, the Italian Olympic team is graced with the effortless class and style of two stellar designers from their home country.  The team uniforms for the ceremonies are by Giorgio Armani's Emporio Armani line:

Italy's Olympic sailors in Prada

Meanwhile, the sailing team for Italy is outfitted by Miuccia Prada, the world's foremost name in elegant simplicity:

Team Jamaica by Cedella Marley

Team Jamaica will be presented in outfits from Puma, designed by Bob Marley's designer daughter Cedella:

Bogner for Team Germany

The members of Team Germany are clad by local sportswear company Bogner, and present a dapper look in white pants set off with baby pink and sky blue jackets that bring a springlike coolness to the Summer Games.

Not all countries rely on homegrown design talent.  Azerbaijan has been known in the pop music world for picking and choosing the best international writers, producers and choreographers for their Eurovision entries, and they have applied the same approach to their Olympic team fashion. The Azeris have recruited Italian luxury designer Ermanno Scervino to give their 2012 team a sleek, posh look in the colors of their national flag.

Next week we'll take a look at the LESS successful national team uniform fashions.  Some are just boring and sedate, others a bit more of a question mark(?!)

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