Saturday, July 14, 2012

Neologisms 2012: Is BFD the New LOL?

Health reform still a BFD.Courtesy of barackobama.com

Vice President Joe Biden sent Americans a-Twitter when he referred to health care reform as a "BFD".  Now the  expression itself has sent linguists to work deciding whether the salty abbreviation will have a continued life in the English language.


Hunter Communications recommended reading from:
Slate.com

Link to Article:
Is BFD the Next LOL? NFW.


Excerpt: "Scholars are still working out why some abbreviations fizzle while others make a transition from insiders’ jargon to broad acceptance. Linguist Allan Metcalf has developed a handy scale to forecast a neologism’s chances of becoming a long-term part of the language. He assigns the expression a score of 0, 1, or 2 in each of five categories: frequency of use, unobtrusiveness, diversity of users, ability to generate related neologisms, and endurance of the concept it describes. (The chat room favorite RTFM—read the f*cking manual—has withered largely because electronics no longer come with thick instruction manuals.)"

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