Tuesday, July 10, 2012

Sweden Won Eurovision, and Why Americans Should Care

ESC Made Easy for Americans:
An American Fan of Eurovision Song Contest Blog
Hunter Communications recommended reading from:
American Fan of Eurovision

Link to Article:
Sweden Won ESC, and Why Americans Should Care

There are two reasons:  first is that as the Eurovision Song Contest crowned its 56th winner in May, and Sweden scored an overwhelming victory that went on to slay the European pop charts, it marked another inroad into the Swedes' invasion of the world's (and America's) pop music culture.

The second is that Americans rarely notice the massive pop music event, and now there is not only good reason to start, but a place as well:  a new blog written specifically for Americans -- it's educational, detailed and most importantly, fun --  ideal for a neophyte fan.

Excerpt: "Swedish pop music is now as much a part of America as (German) hotdogs, (Italian) pizza, and (Mexican) tacos. American artists like Britney Spears (“Baby One More Time”), Kelly Clarkson (“Since U Been Gone”), Pink (“So What”), Katy Perry (“I Kissed A Girl”) and Lady Gaga (“Just Dance”, “Poker Face”) owe some of their greatest hits to Swedish producers and composers.

Sweden’s victory in the latest Eurovision is like a coronation. The rest of Europe, via their much-derided Song Contest, has acknowledged that the style of instantly accessible and unforgettable pop music that has its roots in Scandinavia is the gold standard the rest of the world now aspires to. In that light, the most remarkable Eurovision achievement this year is the fact that of the 42 national entries, a full 10 songs were written or co-written by Swedes. And every single one of those entries made it through the semis to the ESC grand final."

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