Monday, July 30, 2012

YSL is First in the Industry with Makeup Palette Just for Facebook "Fans"



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Link to Article:
Yves Saint Laurent’s Fans-Only Makeup Palette

In a first for the beauty industry, Yves St. Laurent Beauté has introduced a new limited edition makeup palette (in cooperation with Pantone) which is exclusively available via the company's Facebook fan page.

Excerpt: " The “Devoted to Fans” product line, produced in partnership with Facebook, goes live with the “Pantone Facebook” palette, of which only 1650 will be produced for the brand’s fan page.

In an interview with FrenchWeb, marketing and digital director Carla de Préval of Yves Saint Laurent said, 'Before I arrived there’d already been a number of cool productions, and since my arrival we’ve tried to push things a little further, to have a complete and global vision of digital — to separate ourselves from a completely internet-oriented vision and to really digitalize all points of contact.' "

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