Tuesday, August 21, 2012

ESQUIRE's Best Month Ever Features Best Fonts

Filmotype Panama, a "best font ever"
Hunter Communications recommended reading from:
Esquire Magazine

Link to article:
Best Fonts Ever - A History of Great Typeface

From IKEA and Volkswagen's Futura to the London Tube's Johnston Underground, excellent typography makes companies and experiences memorable.  In the Esquire "Best Month Ever" issue, the author of Just My Type picks the top eleven fonts and reminds us why we should appreciate them.

Excerpt: "Frutiger - A sans serif to rule them all, Adrian Frutiger's timeless type is the cooler person's Helvetica — pretty good for most things and outstanding on signage. It's the alphabet of choice for international travelling, and, in the designer's own phrase, both 'banal and beautiful.'...

Georgia - Looking for the best everyday face for your e-mails and work documents? Try beating Georgia, the perfect combination of clear tradition and informality. From the mind and pen of Matthew Carter, the Americanized Brit who's had a hand in so much of the world's great type over the last few decades...

 Filmotype Panama - Retro fonts are everywhere right now, and this is one of the best. Slightly cartoony and very goofy, particularly good in multicolors. See this on a poster, and you may wish you were going to the event."

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