Tuesday, August 28, 2012

Pantone View predicts color trends for Fall 2012

2012 Color Planner
Hunter Communications recommended reading from:

Link to Article:
PANTONE VIEW Colour Planner Fall/Winter 2012/2013

It has been available (at a high price of $600) for over a year, but now it's time to check out the Pantone View Color Planner for the current fall and winter seasons. The world of color experts at Pantone have offered up eight palettes of colors (in rather hifalutin' descriptions) that meet the zeitgeist of 2012 head on and are tailored for all applications from fashion and interiors to industrial design. Their "refocus" predictions marks the trends in what direction seems fresh in current colors.

Excerpt: "'Color is a critical factor in engaging consumers and motivating purchasing decisions. Knowing that, it is important for designers to continue to innovate and experiment with new approaches to color in their product lines,' said Laurie Pressman, vice president of fashion, home and interiors at Pantone. 'The PANTONE VIEW Colour Planner forecast provides a fresh point of view with unexpected color combinations that spark the imagination, refocus attention and stimulate new thinking to capture consumers’ attention.'
PANTONE VIEW Colour Planner Fall/Winter 2012/2013 contains the following eight palettes:
  • Lodestar – Follow your personal star!
    A range of vivid and vibrant tones, which strongly stimulate your optic nerve and allow you to “see” the world.
  • Composed – Something new comes out of the shadows!
    A series of color crescendos from muted warm or cool browns to foggy grayed greens, as well as turquoise and khaki, finishing with a dark coda of chocolate and graphite.
  • Submerge – The world turned upside down!
    A scale of oxygenated and salty blues descends to blackened ink, stone and moss. An underwater garden beneath an underwater sky.
  • Radiate – Break the rules! Use the force of aesthetics!
    Radiate is pure happiness and very colorful. Do not be scared by shades of bright reds, embarrassing violets and vulgar oranges. Be brave and mix them all together.
  • Touchstone – Take pleasure in things that are old and loved!
    Traditional colors take the limelight: brown-black, mahogany, sandalwood, saddle, mid and dark tan, midnight, glossy navy – balanced by a trusty neutral.
  • Aperture – New ways of perceiving the universe!
    A range, which includes the luminous and the somber, hot and cold, a centrifugal force and a centripetal force, the macro and the micro, the atom and the universe.
  • Converge – Reconnect to your natural power!
    Converge is about deep, informed colors gathered together at a central point and then merged in a new, creative way.
  • Peripheral – Appreciate the small elements!
    Using honest, flat, uncomplicated, warm color, we slowly build complex forms as we appreciate how little elements work together to produce great things.

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