Wednesday, August 1, 2012

Starbucks Greens Up its heat sleeve

Hunter Communications recommended reading from:
Greener Package

Link to Article:
New "Greener" Starbucks Cup Sleeve Uses Adhesives Innovation 

First, hot drinks came in styrofoam cups with plastic lids. They worked fine, but were no friend to the environment. Most coffee sellers have switched to paper cups, but that requires something like the ubiquitous "heat sleeve" to make handling the cup less precarious (and painful). Now Starbucks, which uses almost half the market of cup sleeves, has gone one step greener with its introduction of the new EarthSleeve which offers great environmental advantages in materials, recycling, and transportation packaging.

Excerpt: "Starbucks Coffee Company, LBP Manufacturing, and Henkel have announced the availability of EarthSleeve™, a new hot-cup sleeve that integrates proprietary technology that enables a reduction in overall material usage while at the same time increasing the post-consumer content. These adjustments correlate to a savings of nearly 100,000 trees.

Manufactured in Cicero, IL, by LBP with Henkel adhesive solutions, this new product uses 34% less raw fiber material and 25% more post-consumer content without sacrificing performance or function, says Starbucks. With nearly 3 billion hot-cup sleeves produced in the U.S. in 2011 and Starbucks representing nearly half of the marketplace, Starbucks notes that this material evolution will have a substantial impact on the packaging industry. (Note: Data on hot-cup sleeve production was sourced from the 2012 Foodservice Disposable Packaging Assessment. The environmental impact estimates were made using the Environmental Paper Network Paper Calculator.)

'At Starbucks we are constantly looking to innovate in ways that make our world a better place,' says Cliff Burrows, president of the Americas for Starbucks. 'This product represents how the integration of our environmental values and collaboration with like-minded organizations can create significant impact.' "

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