Friday, September 21, 2012

Pantone releases color palette for Spring 2013

Hunter Communications Recommended reading from: 
Pantone  
Link to article: 
Spring 2013 Fashion Color Trends 

This week the color experts at Pantone released their campaign for Spring 2013, featuring a symbiotic pairing of colored neutrals with fresh bright tones.  Neutrals are dusk blue, grayed jade, and linen (a nude blush tone), with menswear adding alloy grey and a slightly greened khaki called tidal foam. The dark neutral for men and women is called Monaco blue, a brighter, richer, slightly greener take on traditional navy.  Greens are big for spring, with three shades in Pantone's top 10. The video clip below explains Pantone's color manifesto for the season (via a cheerful spokeswoman wearing color of the year Tangerine Tango).

Excerpt: " This season, designers overwhelmingly address consumers' desire for self-expression, balance and the need to re-energize. The color direction for spring builds upon these compelling needs with a palette that mixes dynamic brights with novel neutrals to create a harmonious balance. This allows for unique combinations that offer practicality and versatility, but at the same time, demand attention and earn an appreciative glance.

"The expression 'balancing act' is something we all relate to as we strive to find harmony in the frantic pace of our everyday lives," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "The same can be said for fashion as we look for balance between light and bright, classic and new. This season's color palette emphasizes this need for balance, while at the same time allowing for individuality, self-expression and excitement."

The prevalence of green this spring is undeniable. Similar to the many shades in our natural surroundings, this season's greens offer a stunning foreground or the perfect backdrop for all other hues. Like the first signs of spring, Tender Shoots, a vibrant yellow-green, is invigorating, active and cheerful, while Grayed Jade, a subtle, hushed green with a gray undertone, brings about a mood of quiet reflection and repose. Sophisticated Emerald, a lively, radiant green, inspires insight and clarity while enhancing our sense of well-being. From one extreme to the other, combining all three greens presents an intriguing choice much like Mother Nature intended."

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