The Dieline Awards
Link to article:
Just Fruits Redesign
Full Awards Page (may be too awesome to read all at once!):
Dieline Awards 2012
In the 2012 Dieline retail packaging awards, one of the first prizes in the food division went to this clever pouch packaging of Plum Organics' Just Fruits line of organic baby foods. The label graphics emphasize the juicy deliciousness of the simple ingredients, and the pouch makes it easier to squeeze a bit of the puree onto a spoon while feeding a child.
Excerpt: " 'Plum Organics is both telegraphically and beautifully designed, without compromising on the practicalities of navigation.' - Christine Mau
Description: Packaging redesign of the Plum Organics' Just Fruit line to draw more attention to the delicious fruit inside and to make the flavors of the different pouches more clear."