Wednesday, October 31, 2012

60th Anniversary Corvette Will Sport New Logo

Hunter Communication recommended reading from:
NY Daily News

Link to article:
GM Hints at New Chevrolet Corvette

The 7th generation, 2014 model of the venerable Chevy Corvette will make its first appearance on the eve of the North American International Auto Show, the 13th of January 2013.  GM assembly plants will stop producing the 6th generation model in February and start rolling out the new version six months later.  As is the tradition with Corvette, the crossed-flags logo has been streamlined and updated, and this is the only bit of the new design GM has released so far.

Excerpt: "The first of the new C7 Corvettes is expected to roll off the line in Bowling Green on June 30 - 60 years to the day that the first 1953 model was produced, according to two suppliers familiar with the automaker's plans but not authorized to speak on behalf of GM.

The C7's formal unveiling in mid-January also marks the anniversary of the Corvette's debut in January 1953 as a GM Motorama 'dream car' concept in New York. Since then, GM has built and sold more than 1.5 million Corvettes, although annual sales have slowed in recent years as higher vehicle prices, rising fuel and insurance costs, and growing competition from Europe and Asia have eroded its once fiercely loyal owner base.

To rekindle interest in the Corvette, especially among younger, affluent buyers who tend to favor imported brands, Chevrolet has completely overhauled the car for the first time since the sixth-generation model was launched in July 2004."

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