Friday, November 30, 2012

Drumming "PoundFit" Latest Innovation for Crunch

Hunter Communications recommended reading from:
Reuters

Link to article:
For a Full-Body Workout, Drumming is the Novelty to Beat

Two California drummers have invented PoundFit, a new drum-based workout class combining cardio interval training with conditioning moves that incorporate the fun of drumming.  The class has caught on at Crunch Fitness (where the Burbank location schedules the class Tuesday and Friday evenings), and is also spelled out in detail at PoundFit.com.

Excerpt: "Drumsticks, pounded on gym floors, clinked overhead and bounced on exercise balls, are among the latest workout tools to tap into the group fitness scene, according to fitness experts.

Drumming classes do more than conjure dreams of rock glory. They provide effective workouts for all sorts of different drummers, from grandmothers to fitness fanatics.

Marc Santa Maria of Crunch, the national chain of fitness centers, admits to living out his own rock fantasy as he instructs a drumming Crunch fitness class called Pound.

The sticks, he said, are the means to an end.

'You're using the sticks as a mechanism to keep moving, and there's constant movement,' said Santa Maria, who is Crunch's New York regional director. 'Your core has to be used for all the basic movements.'

Pound is the brainchild of Kirsten Potenza and Cristina Peerenboom, California-based former drummers who set out to fuse conditioning moves and cardio interval training with the distracting fun of drumming.

'You'd never think two drummers will come up with a workout,' said Santa Maria. 'They're also inspired by Pilates.' "

Note: Hunter Communications handles marketing at the Burbank Town Center, home to Crunch Fitness Burbank

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