Monday, November 26, 2012

IKEA Releases Online Interactive Digital Catalog

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Link to article:
Ikea’s Iconic Catalog Gets Interactive

"Celebrate Brilliantly" the holiday season with IKEA's new digital catalog of the same name.  Created to approximate the experience of shopping in a brick and mortar IKEA store, the catalog features a multitude of tricky interactive features to keep consumers clicking, mousing over, and generally finding all the fun secrets of the first interactive seasonal offering of the Swedish home furnishing giant.

Excerpt: " 'The brand is built on a brick and mortar experience,' says Phil Edelstein, manager of the brand strategy group at Brownstein Group, the Philadelphia-based agency that produced the digital seasonal catalog. 'You’re surrounded by an endless array of products that you want to touch and feel and engage with. The challenge was creating that experience when you’re not in the store.'

Unlike the stores, which are almost overwhelming by design, the interactive catalog is streamlined and user-friendly. If you like the white Karlstad sofa you see in the interactive catalog, click on it to like it on Facebook (552 people have liked it so far), pin it on Pinterest, buy it online, or add it to your shopping list.

There are a variety of interactive features: Use your mouse to 'pull down' a virtual window shade to give a living room a new look; slide a button to turn an 'every day' room into a 'holiday room,' complete with Santa throw pillows and a Fejka artificial potted plant (for $14.99); find out how to make Lussebulle (saffron buns) from scratch; and get holiday entertaining tips."

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