Tuesday, December 11, 2012

Australia Bans Branding and Logos on Cigarette Packs

Hunter Communications recommended reading from:
Huffington Post UK

Link to article:
Plain Cigarette Packaging Introduced in Australia

Remember when smoking was considered "cool'? Australia has taken the next step to make the habit seem disgusting, and smokers respond to the new bile green packs with hideous images of blackened lungs and rotting teeth by saying their "smokes" no longer taste good.

Excerpt: "Sludge green packaging with gruesome pictures of rotting teeth, eyeballs, blackened lungs and suffering babies will become mandatory for tobacco in Australia on Saturday, as tough new legislation is introduced to help curb smoking.

The move has been heralded by anti-smoking and health groups in the country, and in the UK, with British campaigners urging the government to take similar steps.

According to the Daily Telegraph, smokers have reported saying their cigarettes now taste 'pathetic' and 'sickening'...

In Australia, no branding is allowed on packaging, leaving only the name printed in tiny black font. Shopkeepers have complained they are no longer able to sort the brands easily, or tell which is which unless closely inspected.

Around one billion people smoke worldwide, according to the World Health Organisation, but the UK has lower smoking rates than Australia. In Oz, smoking is in decline, with figures around 23% of the population currently smokers, according to the Australian Bureau of Statistics.

Among the indigenous population, the rate is much higher, with 51% of men and 49% of women reported to be current daily smokers. Nearly 80% of the world's smokers live in low- and middle-income countries.

The Australian government, which has fought numerous, costly lawsuits in order to introduce the measure, says the aim is to deter young people from smoking."

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