Monday, January 21, 2013

Pantone Chooses Emerald as 2013 Color of the Year


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Link to article:
Pantone Color of the Year: 17-5641 Emerald

The Color Institute at Pantone has decreed that the mood of today has swung from reinvigorating and hopeful to introspective and balanced.  Therefore the bright. lively Tangerine Tango of last year is on the way out, replaced by the jewel toned, bluish green of Emerald.

Excerpt: "If the 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango was perceived as reinvigorating and hopeful then Pantone® 17-5641 Emerald can be seen as a transition to a more introspective, balanced energy. Far from the avocado green popular in the 1970’s, Pantone® 17-5641 Emerald is a deeper color, at once evocative of the luxury of precious gems and the lush, verdant greens of nature.

As Leatrice Eiseman, executive director of the Pantone Color Institute® explains 'Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.'
 

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