Friday, January 4, 2013

University of California Introduces, Withdraws New Logo

Hunter Communications recommended reading from:
SF Gate

Link to article:
UC Suspends Use of Logo - Distracting

It started with the best intentions. University of California wanted a simpler, more modern logo that would read well on mobile devices and would link the university with California's tradition of innovation and entrepreneurship. But after students compared the new logo to a sticker on a banana, or said the design resembled a Swedish flag being flushed down the toilet, UC alumni started to take notice.  When alumni made their opinions known, UC quietly decided to phase out their brand new logo...

Excerpt: "The logo, a block 'C' nestled in a U-shaped silhouette, sparked widespread mockery when news reports brought it to light last week. Some said it resembled a bidet, a kickboard or a logo for an Internet startup. 'Looks like it's still loading,' wrote a Berkeley woman on the online petition.

The university has withdrawn the logo from its website and will no longer use it on printed materials, although items already emblazoned with the logo will not be discarded, said UC spokesman Steve Montiel.

Students and alumni said they felt vindicated the logo has gone the way of New Coke.

'It's good that UC is listening to us,' said Connor Landgraf, student body president at UC Berkeley. 'Hopefully they'll start listening to students on other issues, as well, such as tuition increases.'

Jefferson Coombs, director of the UC Berkeley alumni association, said alumni were pretty much united in their dislike of the new logo.

'I'm pleased UC listened to the prevailing and really unified voice of alumni,' he said. 'Alumni are extremely proud of the university's legacy of excellence, and this logo did not reflect that.'


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