Tuesday, February 12, 2013

Apple Gets US Trademark for Store Design

Hunter Communications recommended reading from:
Los Angeles Times

Link to article:
Apple Granted U.S. Trademark for its Retail Store Design

Clear glass storefronts, large rectangular panels, oblong tables running front to back, multi-tiered shelves on the side walls, it all doesn't sound that distinctive.  But put these and a few other design elements together and you have a trademark retail "look" that now belongs to Apple, according to a recent decision from the US Patent and Trrademark Office.

Excerpt: " The Cupertino, Calif., company's "clear glass storefront" design, complete with 'large, rectangular horizontal panels over the top of the glass front,' received trademark status last week from the U.S Patent and Trademark office.

The trademark covers the store's interior furniture and fixtures as well, including the floors, lighting and shelves. It also covers the store's 'Genius Bar,' where customers go for technical support.

'There is multi-tiered shelving along the side walls, and a oblong table with stools located at the back of the store, set below video screens flush mounted on the back wall,' the trademark description reads.

Apple originally applied for the trademark in 2010 but was rejected twice before finally being approved, according to ifoAppleStore.com, an Apple Store news site."

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