Monday, March 11, 2013

Cheesecake Factory and IBM Team Up On Big Data Project

The Cheesecake Factory, Hunter Communications photo
Hunter Communications recommended reading from:
Business Insider

Link to article:

Cheesecake Factory Is Getting Really Serious About Freshness

Restaurant and baked goods chain The Cheesecake Factory has taken data collection and analytics to a higher level through its new partnership with IBM. Their Big Data analytics partnership will allow Cheeecake Factory to track quality and freshness of ingredients, use more locally-sourced products, and keep closer track of customer feedback on social media outlets.

Excerpt: " The global cheesecake company is pairing up with IBM Big Data analytics to better track information on the quality of its 200-plus ingredients from the time they are shipped to their arrival on store shelves.

The information will be consolidated into one system so the company can better monitor data on the freshness of its food from Dallas to Dubai.

So what does that mean for cheesecake fans?

For one, products that aren't up to snuff will be taken off shelves faster, said Angela Nardone, Chief Innovation Officer of IBM Business Partner, N2N Global. That includes anything from ketchup that isn't the right color or consistency to a retail product slapped with the wrong label. For a company that has 180 locations and serves 80 million customers a year, getting sub-par ingredients out of the supply chain with speed is key, she said.

Better analytics could also help The Cheesecake Factory incorporate more local ingredients into its products, since their quality can be tracked more efficiently, Nardone said.

In time, the company also plans to monitor social media outlets more heavily to improve product quality, said Paul Chang, IBM's Global Leader for Consumer Products Strategy.

For example, if a customer posts a photo of a mediocre meal at the restaurant on Instagram, it could be fixed faster."


Note: Hunter Communications handles marketing at Sherman Oaks Galleria, home to The Cheesecake Factory

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