Friday, March 1, 2013

Manual for Iconic NYC Graphics Project Published Online


Hunter Communications recommended reading from:
PSFK

Link to article:
Lost 70s MTA Typography Manual Archived Online

An accidental discovery in an old locker revealed the long-lost "style book" for one of the world's most recognized and iconic graphics projects, the entire "look" of the New York City Metropolitan Transit Authority since 1970. The Unimark company and designer Massimo Vignelli came up with the system of colors, shapes, and typefaces for all the elements of mass transit in NYC, and now the full manual has been scanned and posted, page by page, online.

Excerpt: "Typography nerds, rejoice! In a locker, underneath some old gym clothes, in the NY office of design firm Pentagram lay a dusty old manual. But, Pentagram employees Nike Skourtis, Jesse Reed and Hamish Smyth realized that this wasn’t just an aging tome but rather a first edition of New York City Transit Authority Graphic Standards manual. They then decided to put all 182 pages online.

The 1970s manual, designed by Massimo Vignelli and Bob Noorda of Unimark, includes all the typefaces, signage and official color design that New Yorkers have come to know so well.

You can see some pages below, and peruse the whole manual here."

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