Friday, April 26, 2013

Short Film Celebrates the Typography and Art of Film Titles

Hunter Communications recommended reading from:
The Atlantic

Link to Article:
Typography Porn: 100 years of Title Design in Film

Film titles began as crude markings on the film to differetiate the contents of the identical film reels. But as film became a media celebrated for its artistic achievement, the title sequence became more ambitious and artistic, as laid out in a new film short from Berlin art school BTK.

Excerpt: "From the highly stylized introductions of the James Bond franchise to Woody Allen’s minimalist black-and-white template, opening credits in movies have a curious history.

This sleek short from digital media institute Berliner Technische Kunsthochschule (BTK) recounts the fascinating evolution of title design in film. Opening credits have always served a kind of gatekeeping function for the film industry, and continue to set the tone for the films themselves (i.e. Alfred Hitchcock movies). With the invention of television, however, families preferred to stay home rather than go to the cinema, resulting in fancier opening sequences as filmmakers struggled to capture viewers’ attention from the start."

THE FILM before THE FILM from ntsdpz on Vimeo.

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