Monday, May 6, 2013

The Most Drastic Logo Changes in Word Business

VW's first logo was based on a rounded Nazi swastika
Hunter Communications recommended reading from:
Business Insider

Link to article:
Shocking, Drastic Logo Changes

Sometimes, it's easy to "capsulize" an article into a blog post (especially knowing that clicking a link requires effort, so most readers won't bother).  But this article from BUSINESS INSIDER about the most drastic logo evolutions from a company's originial design to the present is more fascinating for the visuals than for the commentary.  So click the link and enjoy!

Excerpt: "Most logo changes by big brands are subtle.

Some, however, are so drastic that the new marques look like they have been created for completely different companies.

Think Coca-Cola — since the 1880s, its logo design has barely evolved. The Coca-Cola logo is ubiquitous and consistent, and it pays off: Coca-Cola is widely regarded as the most recognized brand worldwide.

But logo recognition is clearly not everyone's top priority. It's a leap of faith to conduct a major logo design overhaul, but many big brands are still willing to take the risk, evolving to the point that their new logos look nothing like the originals. Apple, for instance, has evolved through a huge range of different looks.

We've compiled some of the most drastic logo redesigns in brand history. Double-takes guaranteed."

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