Wednesday, June 26, 2013

New UBleam App Challenges Ubiquitous QR Codes

QR codes are everywhere, and lead users' mobile phones to a website or email address.  They are not particularly attractive, and something about them is beginning to feel very "first generation" limited.  Now a new company called UBleam has taken the idea of printed digital codes a giant step further, and if it catches on, could make QR codes obsolete. The code appears in a ring of attractive bubbles that fit neatly around any round logo or artwork, and offers a company a wide array of customization options in how codes work for an individual user.

Hunter Communications Original News Source:

Link to article:
You Won't Believe How Incredibly Smart These Logos Are
Excerpt: "We’ve witnessed almost everything in print become digitally smarter, yet up until now, the pervasive logo has yet to become any more intelligent. But imagine turning almost any company logo into a lead or information gathering engine. Imagine logos that engage users on mobile devices.

Ubleam claims they can turn almost any logo into a smart logo and when someone using the Ubleam app scans the logo from an Android or Apple mobile device – the magic happens. Not only that, Ubleam provides an analytical dashboard so that their customers can track the details of how users are interacting with the smart logos...

I know of several major retail brands that should be motivated to adopt smart logos. Retail marketers understand that by adding intelligence to the assets that are already deployed in the field, purchase conversions will go up, costs go down and they will be able to capture more user data that they can use in future campaigns. So what are some other potential use cases of smart logos?

Here are 7 ideas worth exploring:

1. Social macros: Getting prospective customers to like you on Facebook is difficult enough, how about getting them to follow you on all of your social networks and sign up for your email list? With Ubleam, one scan of your logo can set off a series of actions on a user’s to device to authorize and connect with the brand.

2. Instant geo-location coupons: Want to only allow prospective customers a coupon in San Diego who happens to be shopping at their local grocery store? Just scan the logo, a coupon appears and its redeemed at check out. Scanning the logo outside of San Diego won’t work because the phone understands that the user is outside the designated location.

3. Run feedback surveys: Just tried a new drink at a local Starbucks and want to provide feedback on it? Just scan the logo and take the survey that appears on your mobile device.

4. Lead engine: Don’t know who your prospective or current customers are? Just instruct them to scan your logo and receive a special offer just by entering their email address. That offer can change in real time and can target people by location.

5. Learn more about your customers: The more you know where people are using your products, how they’re using them and why, the better your company will be able to target the next customers with improved messaging. Over time, all those logo scans will provide a detailed picture of who is interacting with your brand.

6. Brand Logo Check-ins: Want to build loyalty within your customer base? Just ask them to scan your logo and receive points, offers, badges, etcetera. Of course FourSquare like restrictions (e.g. time, location) will need to be enforced, but if the rewards are good enough, people will scan your logo. Advanced companies will build a community around these logo check-ins and encourage their customer base to interact with one another. 7. Marketing information: B2B companies can now offer instant marketing materials formatted for the mobile phone – for prospective customers that want more information about a company’s products and services.

7. Marketing information: B2B companies can now offer instant marketing materials formatted for the mobile phone – for prospective customers that want more information about a company’s products and services."

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