Friday, July 12, 2013

High-end Type Foundry Launches Cloud-Based Subscription Service

Web designers who want something more customized than standard web fonts have had to settle for embedded fonts or a Content Delivery Network to provide the font for all visitors to sites they design.  Now Hofler & Frere-Jones, the type foundry source of some of the highest-end type faces in typography, has launched its own Cloud.typography service, complete with Screen Smart versions of many of its popular fonts that will retain readabilty and appearance down to the smallest sizes. All of its 900+ fonts are available for 16 point and larger sizes, as well as 250 of them optimized as Screen Smart fonts for smaller-sized text.

Hunter Communications Original News Source:
The Next Web

Link to article:
Excerpt; "After months of anticipation, highly regarded type foundry, Hoefler & Frere-Jones, has finally launched its web fonts service aptly named cloud.typography; and it's compatible with all browsers that support web fonts today.

With some of its most popular fonts including Gotham, Knockout, Ideal Sans and of course, Hoefler, available, expect a flood of beautiful typography on some of your favorite sites soon.

What’s taken so long to bring this to the web?

HF&J wanted to do it right, it built these fonts *in* the browser, rather than just for the browser. The foundry has not only launched with all of its 900+ fonts available but it has also released 250 new fonts specifically created for quality at the smallest sizes on the web. They’ve called this collection of new fonts: ScreenSmart. HF&J explains:
''Every character in a ScreenSmart font is equipped with a set of detailed instructions called “hints,” which tell its outlines how to adapt themselves to pixel grids at different point sizes. On Windows, ScreenSmart fonts are built to target the individual RGB elements within a pixel, to deliver extraordinary results in text. And because Cloud.typography only delivers the data that a browser needs, its webfonts are always optimized for file size as well as quality… ScreenSmart families are designed with clear intervals between their weights, so that each style is distinguishable from its neighbors at even the smallest sizes.' "

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