Tuesday, July 23, 2013

IKEA Reintroduces the Table That Started It All

Reintroduced Lövebäcken table
The flatpack revolution as we know it started in 1956 when a young designer employed by IKEA, then an ordinary furniture retailer, was taking a three-legged table to a photo shoot. When it wouldn't fit in his car,  he sawed off the legs and reassembled it at the destination.  The founder of IKEA, Ingvar Kamprad, was inspired by the idea of furniture that could be packed in boxes and transported in a car, and soon IKEA as we know it was born. Now 57 years later, that table's original design is making a reappearance at IKEA, in all its midcentury glory.

Hunter Communications Original News Source:

Link to article:
Excerpt:  "Ikea is coming full circle square. This week, the company announced the return of Lövet, the humble table that inadvertently sparked the flatpack revolution in 1956 when, in a fit of desperation, a young designer chopped off its legs in order to cram it into his car.

You see, for its first ten years of life, Ikea was a pretty normal furniture company. Founded in 1943, it focused on producing low-cost stuff for growing families during the post-War baby boom in Sweden. But in 1956, an act of frustration by a young employee led to a market-wide revolution. Designer Gillis Lundgren—Ikea's employee #4—was taking the Lövet ("leaf") side table to a photo shoot, and he couldn't fit it into his car (a boxy hatchback, presumably). Like any good creative problem solver, he realized he could just saw off the legs and reassemble them at the shoot. His boss, Ikea founder Ingvar Kamprad, liked the idea—and hired three more designers to develop similar concepts. Flatpack furniture was born. The table is being renamed Lövbacken ("leaf hill") for contemporary audiences, and it'll likely go for around $60. As far as its design? It's a slick dose of Mad Men-style Midcentury modernism served on three splayed, Noguchi-esque legs."

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