Monday, July 8, 2013

Instagram Video Takes Early Lead, as Twitter's Video App Withers on the "Vine"

Ten days into the epic battle of mobile-video apps, and already Instagram Video is pummeling Twitter-owned Vine into submission.  Even the first day of head-to-head competition saw Instagram Videos posted and shred 5 million times, while Vine showed an instant 40 percent drop.

Vine is the 2013 social media equivalent of comic 1990s motion GIFs.  A six-second video clip uploaded from a user's mobile phone or tablet camera plays back on an endless loop.  Instagram upped the ante with 15-second videos that could be treated with many of the original instagram photo filters, plus a few new ones.  The innovative Cinema filter is a post-shooting motion stabilizer that gives a professional look to even the shakiest hand-held clips.

Who's going to win?  Once the novelty of Instagram Video wears off a bit, we can get a chance to see if the initial infatuation wears off as well.

Hunter Communications Original News Source:

Link to article: 
Excerpt: "It has been only about 10 days since video on Instagram debuted, and Twitter-owned competitor Vine is already losing ground.

Marketing Land used analytics tool Topsy to compare Instagram versus Vine link shares on Twitter. It found that Vine shares on Twitter dropped almost 40 percent between June 19 and June 20 — the day Instagram video launched.

In the week that followed, the Topsy data shows Vine shares on Twitter continued to fall. Marketing Land reports that on June 26, less than 900,000 Vine links were shared on Twitter, compared with nearly 3 million shared on June 15.

Instagram's video share takeover on Twitter is ironic, considering Vine is owned by Twitter itself. Instagram is owned by rival social network Facebook. Both platforms empower mobile users with short video sharing. But while Vine limits users to 6 second clips, Instagram videos can be 15 seconds. Within the first 24 hours of Instagram video availability on June 20, users uploaded more than 5 million videos. Vine may have foreseen the impending competition, since it had publicly thanked its users on Twitter just two days before, calling them 'awesome.'

Further adding fuel to the competition are brands. Data provided to Mashable by Simply Measured showed twice as many top 100 brands recently used Instagram Video as Vine. To be fair, Instagram had the advantage of a solid user base before its video debut, while Vine was a completely new platform."

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