Thursday, August 1, 2013

Buffalo Wild Wings Introduces "Game Changer" Draft Beer

Buffalo Wild Wings, recently named as the US restaurant industry's 4th fastest-growing chain, has introduced a new innovation at all of its 925 locations.  In cooperation with Redhook Brewery, the restaurant chain commissioned a new craft ale called "Game Changer", specifically tailored to the needs and tastes of its customers. The clever move is expected to lead other large chains to follow in BWW's footsteps and introduce their own custom-designed beers and ales.

Hunter Communications Original News Source:
CNBC

Link to article:
Excerpt: "Buffalo Wild Wings, which serves more draft beer than any other chain restaurant in America, has collaborated with Redhook Brewery to create a new brew designed exclusively for the sports bar environment called, appropriately enough, Game Changer.

'We've always talked about creating a Buffalo Wild Wings beer, and as we pursued it, we realized we needed someone to work with,' said Patrick Kirk, director of beverage innovations for Buffalo Wild Wings.

'We found out Redhook was working on a sports bar-friendly brew, and knew we could help them realize which beers work best with sports and food,' Kirk told TODAY.com.

Having a local brewery create a beer in collaboration with an independent restaurant is nothing new, but this is the first time it's happened on a national scale.

'The rules weren't written on how to do this, because it's never been done before,' said Andy Thomas, president of commercial operations for Craft Brew Alliance, the parent company of Redhook.

'It turned out to be a lot of fun, because there was a good working chemistry from the beginning—we just clicked,' Thomas added.

Both Redhook and Buffalo Wild Wings had the same priorities for the beer: It had to taste great on its own, pair well with spicy foods and it had to have a reasonably low alcohol content so a sports fan could responsibly enjoy a couple over the course of a ballgame." 
(Note: Hunter Communications handles marketing for Sherman Oaks Galleria, soon-to-be home of Buffalo Wild Wings)

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