Monday, September 2, 2013

Still One Day to Order Starbucks' Secret "PSL" Rerelease

Seasonal beverages are nothing new on the Starbucks menu, especially during the lucrative holiday season.  Gingerbread and Candy Cane flavors dance in our heads, along with the yearly holiday roasts to commemorate the season.  But nothing has quite tickled the palate of Starbucks drinkers the way the venerable Pumpkin Spice Latte has.

The flavor is so popular that many years Starbucks locations run out of the drink's flavored syrup and have to remove it from their menus prematurely, much to customer's consternation.  But now we have come to the secret preview weekend prior to the actual addition of Pumpkin Spice Latte to the menu boards, and IF you know the secret code to mention to your barista (ok, let's just get it out into the open-- it's "PSL10") you can drink this year's vintage NOW, before the September 3 official launch.

Hunter Communications Original News Source:
Wall Street Journal

Link to article:

Excerpt: "Ten years ago, when Starbucks’ espresso wizards were brewing up new seasonal drink ideas for fall, they came up with a list of 20 finalists and market tested them. The pumpkin concept was initially greeted with a “meh,” falling somewhere in the middle of the pack, outshined by stars such as chocolate caramel or cinnamon spice.

But Starbucks’ product developers saw potential.

“It wasn’t the natural winner, but there was something there,” said Peter Dukes, espresso brand manager for Starbucks, who was on the original team that developed the drink.

Now it is the coffee giant’s most popular seasonal drink and has developed a following similar to McDonalds’ McRib or other seasonal products with limited availability. The Journal last year documented fans’ devotion to the drink - and their disappointment when the stores run out of the pumpkin spice sauce:
 ”My world almost ended this morning when the local Starbucks told me they were out of Pumpkin Spice Latte,” tweeted Jason Sizemore, 38 years old, of Lexington, Ky.
Cynthia Smalls, a barista at a midtown Manhattan Starbucks, said steamed customers have grown emotional on days her location runs out of pumpkin sauce. “They go crazy. The day we first found out we had a shortage, forget it,” she said. Her own surprised reaction: “You guys do know it’s just a drink, right?” she said.
To get the taste right, Starbucks developers a decade ago decked out their R&D lab with a ton of Thanksgiving flair, even though it was only spring. There were sweaters, Thanksgiving decorations, and, of course, a bunch of pumpkin pies – made from a variety of family recipes, and some store-bought. They nibbled and taste-tested their way through the pies, swigging the pumpkin filling down with espresso. They even poured espresso directly onto the pie, Mr. Dukes said.

No comments:

Post a Comment