Friday, September 27, 2013

The New Yorker Undergoes a Rare Image Update

Some publications are constantly updating and improving, trying out new ideas and discarding the ones that don't quite work.  And then there is The New Yorker.  The venerable magazine of posh and literary Manhattan has not been slow to embrace change; it has been GLACIAL.  Granted, the drawings are attractive, clever and instantly recognizable, but did you know that New Yorker did not even use photography until 1992? 

Now the magazine has undergone a very slight updating, which for any other publication would be virtually unnoticeable.  But hey, it's The New Yorker, so prepare for the barrage of reader complaints about simplifying the "Goings On About Town" listings and the typography changes of redrawing the iconic "Irvin" typeface and adding "Neutraface" as a secondary element for headlines and page display.

Hunter Communications Original News Source:
The New York Times

Link to article:

Excerpt: "For decades, fans of The New Yorker have been drawn to its pages for its meticulous prose, its enterprising journalism and its predictable typeface and layout.

But starting on Monday, New Yorker fans are going to notice some small but subtle design changes across its pages, which were led by its creative director, Wyatt Mitchell. The magazine is updating its table of contents, contributors page, 'Goings On About Town,' Briefly Noted and Fiction sections. These changes include changing the number of columns, redrawing the Irvin typeface and introducing Neutraface as a secondary one.

Many of these changes are subtle enough that David Remnick, the magazine’s editor, said that if the magazine fell on the floor and were three feet away, it would still be identifiable to longtime readers. The changes include a cleaner presentation of the table of contents and contributor pages. The most notable change may be on the 'Goings On About Town' pages, which start with a more distinctive presentation of the section’s opening image and include less detail on museum and show listings. The revised pages also highlight the work of the magazine’s critics.

'We’ve kept the DNA and added some modern elements,' Mr. Remnick said."

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