ilted from the upright by 9%, for "a bit of whimsy". Yet for all the apparent design and careful study, the response has ranged from "Fugly" to "Meh!"
Hunter Communications Original News Source:
Link to article:
Yahoo's New Logo Fails to Impress--But People Are Talking About It
Excerpt: "Yahoo Chief Marketing Officer Kathy Savitt told Advertising Age that the font was intended to be a little less casual, befitting the seriousness of the turnaround the company is attempting: 'You’ll notice a chisel to our logo that’s very architectural,' she said. 'What we’re saying is our logo is the foundation upon which our brand and products and user experience will continue to be built.'
So you can see that Yahoo spent a heck of a lot of time carefully crafting what is, after all, the icon for what is still one of the world’s best-known brands.
Unfortunately, most people who have seen it–and, it must be said, these folks are not corporate logo experts–don’t seem to like it. A sampling:
Venture capitalist Mike Arrington: 'I’m pretty sure that even 10 years from now I’ll still look at Yahoo’s new logo think 'That’s one godawful fugly logo right there.' It’s a serious case of 'A camel is a horse designed by committee.' It looks like a logo that somebody would have created with clipart fonts from those CDs back in the early nineties. It lacks any personality, it’s boring, it’s banal. It’s a great big bag of fail. It sucks, badly. I never thought a logo could be so singularly uninspiring.' (Tell us what you really think, Mike.)
Deep Focus ad agency CEO Ian Schafer: 'I believe the font is "Meh Condensed.” '
Entrepreneur Derek Powazek: 'No logo has ever solved a business problem, but especially not this one. '
Skift CEO Rafat Ali, with a little irony: 'I feel cheated and violated. Yahoo you made a mockery out of all of us.'
I could go on (and on), but you get the idea."