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Monday, January 27, 2014
Top Ten Brands in Consumers' Eyes 2013
There are many measures of a company's stature, like raw sales, market share or brand recognition. YouGov has conducted an annual survey which measures the public's perception of top brands by what they know and have heard from the media, positive and negative. Bad news, such as Target's data breach and Google's aggressive collection of user information, can knock a company out of the top list. And positive publicity for a brand's sales and innovative products can rocket it up the list, as Amazon did this year. The e-tailing giant shot past last year's top-performing Subway to become the nation's most highly regarded retail brand.
Hunter Communications Original News Source: Adweek