Monday, February 24, 2014

Two Fonts Inspire Line of Eyeglass Frames

So its not so strange to see typography inspired by and inspiring architecture and interior design. The clean lines of midcentury modern fit the equally clean lines and proportions of a typeface like Helvetica, for example.  But a new eyewear line in Japan has taken the cross-pollination of typography and design one step further.

Type is a new line of Japanese eyeglass frames whose shapes, weights and proportions are drawn from the shapes and ornaments of classic typefaces.  The first two models are Helvetica and Garamond, and each come in thicknesses corresponding to type weights of light, regular and bold.

Hunter Communications Original News Source:

Link to article:

Excerpt: "If you're the sort of person who always looks upon the world through the discriminating lenses of type design, great news! You can now literally wear eyeglasses based on fonts thanks to Type a new line of Japanese glasses. Inspired by two classic fonts--Garamond and Helvetica--each family of glasses comes in three separate weights: light, regular, and bold.

The visual association with Garamond and Helvetica isn't just name deep. These glasses really do look like the fonts they are named for. Helvetica's sans-serif design, created in 1957 by Max Miedinger at Switzerland's Haas Type Foundry, was originally meant to be neutral while emphasizing clarity. This aspect of Helvetica as a typeface is reflected quite accurately by Type's eponymous line of glasses, where the character of Helvetica's ascenders, spines, and terminals are mirrored pretty much exactly in the bridge, temples, and fronts of the frame. Just as Helvetica is a font for the unpresumptuous, the Helvetica glasses are for people who don't want to be thought of as wearing glasses.

The character of the Garamond glasses is quite different: they are for bookish intellectuals who revel in wearing a pair of specs. Like the typeface, Garamond features a round, pronounced design, where the link and ear of a Garamond 'g' becomes mirrored in the frame's own end pieces and temple covers. There's something retro but slightly gittish about them: the kind of glasses that Gussie Fink-Nottle would wear to an evening at the Drone's Club."

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