Monday, March 3, 2014

Hipster Logos Reimagined as Corporate Giants

Dogfish Head Ale turns into its arch-enemy Miller Lite
Earlier this year, we pointed out an artistic exercise that reimagined the logos of NFL teams in the style of European soccer clubs.  The same spirit animated another design group that imagined those same teams as hipster icons.  Nowthe shoe is on the other foot, and a Kentucky design firm has taken boutique brands of beer, clothing, coffee and eyewear that are beloved by hipsters, and redesigned their logos to resembel their evil corporate competition's.

The immediate impact is jarring, and even if it takes a second to place the competitor whose log has been appropriated, there's no denying that you have the image seared in your brain somewhere. Check out the linked article to see all 19 reinventions.

Hunter Communications Original News Source:
Co. Design

Link to article:

Excerpt: "What would the brands most popular among hipsters look like if they were recreated in the style of their corporate counterparts? What if Intelligentsia Coffee's logo looked like Starbucks's, or Best Made's like Home Depot's? These cleverly redesigned logos by Kentucky marketing and design firm Cornett imagine what the branding landscape would look like in an alternate world, where skinny jeans, thick frames, and microbrews are the mainstream.

According to Cornett's Whit Hiler, the project was originally inspired by artist David Rappoccio's illustrations of NFL logos as hipsters, as well as this guide to creating your own hipster logo. Cornett thought it would be a fun exercise to do the opposite: redesign hipster logos in the soulless, mainstream style of the analogous corporations they consider antichrists.

To do that, Cornett's nine designers settled on about 19 logos they thought reflect hipster aesthetics, and reimagined them as the logos of their most obvious mainstream counterpart. The Dollar Shave Club becomes styled after Gillette, Fab takes on the look of the Target logo, bottles of Dogfish Head start looking an awful lot like Miller Lite, and so on. 'It was really funny and kind of painful to see them transformed into these corporate giants,' Hiler says."

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