The color experts at the Pantone Color Institute have released their color forecast for this fall's fashions, and they seem to be in a very good mood. Rather than any dark, subdued tones for fall, Pantone is pronouncing this season as one for bold, bright colors. The reason? Designers and buyers alike are seeing fashion as works of art, and so they want them to be noticed and appreciated. And consumers are tired of being perceived as too serious, and want to have a little fun and creativity in their looks.
Hunter Communications Original News Source:
The Huffington Post
Link to article:
Excerpt: "Do you look good in Aurora Red? You better hope so.
Pantone announced its top 10 fall 2014 colors Thursday morning, and they are equally as bold for men as they are for women. It looks like designers are breaking away from gender specific colors more than ever and having a bit more fun with their collections.
The reason behind this playful shift could be the fact that designers want their clothing to be perceived more like pieces of art. In an interview with Women's Wear Daily, executive director of Pantone's Color Institute Leatrice Eiseman explains:
'Designers are trying to establish wardrobes that have more of an artful presence. They understand that, unlike before, customers want to get a little fun and creative with their wardrobes. It's as if they’re saying, "Let's not be quite as serious."'
We've already mastered using the color of the year in our makeup routine, so we can get on board with anything that allows us to have even more fun with fashion. We'll be on the lookout to see which of our favorite designers uses these colors during Fashion Week."