Friday, April 4, 2014
Death of the Shopping Mall is NOT Inevitable
It seems that we are witnessing a process where the massive mid-level malls are indeed struggling to survive, but upscale and luxurious "lifestyle centers" that aim to wine, dine and entertain consumers (as well as giving them reasons to shop) are thriving and growing in influence. So this "bifurcation" is giving us two trajectories--big malls are losing share to the internet and discount retailers, while upscale malls that include theatres, healthclubs and other entertainment diversions are becoming the standard.
Hunter Communications Original News Source:
Link to article:
Brookstone's bankruptcy woes don't mean the mall's dead
Excerpt: "Brookstone, everyone's favorite massage chair retailer, is on the brink of bankruptcy. That news last week came on the heels of pizza chain Sbarro's Chapter 11 filing. While Brookstone and Sbarro failed for lots of reasons (like lots of debt and food that tastes like cardboard, respectively) their downfalls have given consumers good reason to resume the death of the shopping mall drumbeat.
Sure, there are some shopping mall staples that are suffering. You can add Dots, Disney Stores (DIS), and Radio Shack (RSH) to the list. And yes, it's somehow entertaining to point and laugh at vacant, decrepit shopping centers -- icons of American consumerism gone bust -- but it's wrong to write off the shopping mall altogether.
The shopping mall is changing; it isn't dead.
Here's proof: Total shopping center sales for 2012 topped $2.4 trillion, up 2.8% from 2011, and shopping centers account for more than half of all retail sales in the United States, according to a report by Nielsen.
How do you reconcile those figures with the notion that shopping malls are disappearing? What's happening is that the shopping mall is transforming from the junky teenage hangouts of yesteryear to luxury shopping and entertainment destinations.
Nielsen reported that the biggest decline in shopping centers came from its more traditional, product-focused regional and super-regional centers. Regional centers decreased as a proportion of all shopping centers by 7% between 2009 and 2013, and super-regional centers decreased by 4% in the same time period. Those kinds of malls are closing and will continue to close -- 15% of all malls are projected to fail in the next 10 years, according to Green Street Advisors -- because of the struggles of traditional shopping mall anchor tenants like J.C. Penney (JCP) and Sears (SHLD). Earlier this year, J.C. Penney announced 2,000 layoffs and the closure of 33 stores. Sears, meanwhile, is set to close its flagship Chicago store.
You can blame those two stores' troubles on penny-pinched customers who are trading down when it comes to shopping because the economy keeps squeezing the middle class. The traditional J.C. Penney or Sears customer has flocked to cheaper chains like Wal-Mart (WMT), Target (TGT), or discount retailers like T.J. Maxx (TJX) and Marshalls.
'The mid-level mall is getting crushed,' says Howard Davidowitz, chairman of Davidowitz & Associates, Inc., a retail consulting and investment banking firm. 'If you've got a dunky mall with a Penneys or Sears, say bye-bye.' Those malls' would-be shoppers are instead opting for lower cost and more convenience. They're simply driving to Kohl's (KSS) for a set of bath towels instead of traipsing across a massive parking lot and wandering a mall maze to get to Sears, Davidowitz says."