Tuesday, April 22, 2014
Palcohol could be the latest advance in cocktails
Hunter Communications Original News Source:
Los Angeles Times
Link to article:
Palcohol Powdered Alcohol Could Be Headed to a Store Near You
Excerpt: "'Imagine a regular margarita on a counter,' said Palcohol founder Mark Phillips, who is the author of the book 'Swallow This: The Aggressive Approach to Wine.' Now imagine if you could snap your fingers and the margarita turns into powder. That’s what Palcohol is ... without the magic.'
The powdered cocktails are meant to be mixed with water to create a cocktail and the V and R can be combined with a mixer such as cola or orange juice for a traditional mixed drink.
Both Lipsmark, the company that owns Palcohol, and Phillips are remaining mum on the details behind producing the product until they secure a patent, but the Alcohol and Tobacco Tax and Trade Bureau (TTB), part of the U.S. Department of Treasury, approved Palcohol this month, reported Bevlaw.com.
'It is a great convenience for the person involved in activities where weight and bulk are a factor, like hiking, backpacking, etc.,"' said Phillips. 'One package weighs about an ounce and is small enough to fit into any pocket.'
The powder can also be added to food. The company has experimented with adding the Powderita powder to guacamole and the Cosmopolitan to salad, but Phillips admits he's never tasted the powder on its own. "