Thursday, April 3, 2014
Starbucks Teams with Oprah for Teavana Oprah Chai Charity Effort
Teavana Oprah Chai will be on the menu at Starbucks and Teavana stores starting April 29.
Hunter Communications Original News Source:
The Huffington Post
Link to article:
Oprah Chai: How She Created Her New Tea
Excerpt: "Oprah shared a big announcement at the Starbucks shareholders' meeting on Wednesday: She has collaborated with Starbucks and the tea experts at Teavana to create her own signature chai blend.
Teavana Oprah Chai will be sold in Starbucks and Teavana stores across the U.S. and Canada beginning April 29, with a portion of the proceeds donated to the Oprah Winfrey Leadership Academy Foundation to benefit educational opportunities for youth . The tea is described as a bold infusion of cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and rooibos. Arriving at the perfect chi blend was a process -- one captured in the above behind-the-scenes videos of Oprah's visit to Starbucks headquarters in Seattle.
'I was a little nervous coming in today,' Oprah admits in the video. 'I woke up at 2:16 this morning thinking about choosing the best tea that would satisfy me and also satisfy all of our customers.'
Standing at a table lined with different spices, Oprah begins the process of selecting the tea's flavor profile. Along with Teavana's director of tea development, Naoko Tsunoda, Oprah first gets a handle on the available spices, which include black pepper, chicory, cardamom, cloves, ginger and red rooibos, among many others.
'I like things really spicy,' Oprah says. 'I like things chai'd up.' "