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Link to article:
The Biggest Tech Industry Buzzwords
Excerpt: "We've already covered the most useful tech terms worth knowing, but it seems like every day we see articles mentioning a ton of nonsense marketing words and phrases. Some of these terms are useful, but most are just confusing. Let's demystify a few of the more common.
At its most obvious, acqui-hire is a portmanteau of acquisition and hire, and means just that. In the world of technology it's often used when one company buys another just to hire on talent. The New York Times described it like so:
So, 'acqui-hire'Companies like Facebook, Google and Zynga are so hungry for the best talent that they are buying start-ups to get their founders and engineers — and then jettisoning their products.
Augmented reality is when you use a computer or phone to add computer generated information to the real world. Typically, this is an overlay on a camera screen. Think of it like having a video game-style HUD up at all times—when you point a camera at something, artificial information displays in real time in front of you. For example, someday you might have a car window that makes it possible to see through other cars. You'll find plenty of examples of current apps and services with augmented reality right now, but few are useful.
The cloud is one of those obnoxious overused terms that's hard to tell what exactly people are referring to. But at its core, the cloud is just the internet. It's when a bunch of computers get networked together and you can access that network from anywhere. For example, 'cloud storage' refers to online storage like Dropbox, SkyDrive, or Google Drive. Storing other data in "the cloud" just means it's available online so you can get it on multiple devices.
As the name implies, crowdfunding is when an inventor asks the public to fund a project. These projects range from comic books to apps. The idea is that you give someone money so they can finish a project. When it's done, you get a reward. This funding comes through services like Kickstarter or Indiegogo. The problem is that it's often difficult to gauge whether something is worth funding, but we've put together a guide if you need some help.
Disruptive might be the most overused term in tech these days. In tech, the word marks when a piece of technology changes the landscape of an industry. This means it either creates a new market by displacing an old one, or improves a product so exponentially that the old versions are barely recognizable. Historically, the terms is for innovations like the Model T or the MP3. Nowadays people use it to describe pretty much every app that does something even slightly different, even though a calendar app that imports your Facebook events isn't disruptive like the iPhone was disruptive. "