Tuesday, June 3, 2014

Twitter Changes Its Iconic Font

Since its beginning, Twitter has defaulted to the iconic Helvetica Neue font that stands as the common graphic language of international business. Now in an attempt to distinguish itself from the pack, Twitter's introduced another iconic font, Tobias Frere-Jones' Gotham, commissioned by GQ magazine and recently used as the logo of President Obama's  election campaigns, as the default typeface on profile pages. 

As is usual for changes from a familiar user experience, the reaction is mixed to negative. Since Twitter has a reputation for being flexible and rolling back changes that are not deemed to work, it will be interesting to see which direction this change goes in.  Will we see Gotham taking over the news feed and notifications area, or will we see it disappearing and Helvetica Neue coming back as the common look for all Twitter pages?

Hunter Communications Original News Source:
The Verge

Link to article:
Twitter Quietly Changes its Font

Excerpt: "Weeks after rolling out its new profile design to all its users, Twitter's made another big change to how its site looks. Today the company said it's dropped Helvetica Neue for Gotham, a font that was used heavily in Barack Obama's first presidential run, as well as by GQ magazine, which ordered the font from designer Tobias Frere-Jones. So far, the change can be found on individual profile pages, though has not extended to the home feed, notifications, or discovery pages.

'We primarily use the Gotham font family: elegant and direct, stylish but not exclusive,' Twitter explained. 'Putting well-designed words in our product enhances the user experience.' Not everyone seems to agree with that, however.

Twitter's been known to roll back a bad decision if enough users complain, though font choice may not the highest priority. The decision also does not affect Twitter's mobile app, or third-party client apps that typically offer the option to change what fonts are used."

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