It turns out that the biggest indicator of what you notice in an ad depends on your gender. Men and women perceive ads far differently, and may or may not notice the product in the ad at all! It's also a major fail in the auto print ad below where readers scan the ad text and skip looking at the Porsche the ad is selling...
Hunter Communications Original News Souce:
Link to article:
They say the eyes tell all. Now thanks to eye-tracking we can tell what they're saying. Tracking eye movements can give us fascinating insights into advertising and design and reveal a few things about human tendencies.
We've picked out some of our favorites below:
Everyone focuses on Scarlett Johansson's face in this Dolce & Gabbana ad.
In this package of meat, people look at the meat right away. Then, they read the label and check out the sticker.
This one shows the differences between men and women. Men spend more time looking at the woman, while women read the rest of the ad.
Notice how the men are not looking at the shoes at all.