Wednesday, July 2, 2014

Photoshopped Beauty Takes 40 Different Forms

Unretouched Esther
It may seem a little contrived, but the results sure are interesting!  Reporter Esther Honig searched out 40 Photoshop artists for hire in 25 countries around the world from Indonesia to Ukraine, and gave each of them the same unretouched photo of herself.  Her instructions were "make me look beautiful".

The results say a lot about different cultures' standards of what idealized beauty should look like.  And quite a bit about Photoshop skills around the world (or lack thereof).

Hunter Communications Original News Source:
Huffington Post

Link to article:

Excerpt: "Honig found that individuals from every country applied a distinct perspective on beauty to her image. She was surprised by the degree to which a country's cultural values could show up as aesthetic preferences. Specifically, an image she received back from Morocco was 'a bit of a shock initially.' She told The Huffington Post via email, '[It] definitely highlighted my own lack of cultural awareness. Of course, someone from a country where the primary religion is Islam might elect to add a Hijab to my image as that aligns with their own cultural customs. For me it really added depth to my project by touching on the concept of religion and custom, not just aesthetics.'

Seeing her image manipulated in so many dimensions had a profound impact on Honig's own self-perception. 'I voluntarily sought out this opportunity and was pleased with how it turned out, but it did make me more aware of certain things like the uneven tone of my skin which was touched up by nearly every editor,' she said. 'I’ve watched my image subtly soften with filters and cloning brushes as well as radically transform with splicing, stretching and re-angling that completely restructured my face. Seeing some jobs for the first time have made me shriek.'

Honig is reluctant to draw a 'moral of the story' from the project, which is ongoing. 'Flipping through the collection of Before & After, one may spot trends in models of beauty that represent each designer’s culture of origin, but that is entirely based on our interpretation,' she said.

Still, the project dispels the myth of a singular beauty norm. As Honig wrote on her personal website: 'Photoshop allows us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more elusive.' "
Argentina
Germany


Morocco

Phillippines

United States

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