Thursday, August 21, 2014

Starbucks Releases #TheRealPSL Early This Year

Taking advantage of the autumn-like August weather in the Eastern half of the US, Starbucks has pushed forward the release date of its seasonal sensation Pumpkin Spice Latte from the usual October to September 2.  But diehard fans sho just can't wit another week have a chance to get their pumpkin spice fix even earlier, on August 26th, if they follow the secret scavenger hunt clues Starbucks is posting on Twitter via the drink's own Twitter account @TheRealPSL.

Hunter Communications Original News Source:
CNBC

Link to article:
Starbucks Offers Pumpkin Spice Latte Early, but There's A Twist

Excerpt: "Starbucks plans to bring back its cult favorite item, the Pumpkin Spice Latte, earlier this year for some customers. Beginning on August 26, some customers will be able to get their first fix of the year, Starbucks spokeswoman Megan Adams said in a phone interview. Although the drink doesn't officially launch nationwide until Sept. 2, customers who participate in an online scavenger hunt connected with the Twitter handle @TheRealPSL will be able to buy them early.

Last year, the early access was based on customer loyalty through the brand's rewards program. In previous years, certain cities have gotten early access after their residents placed the most votes to secure the drinks ahead of the official launch. This year marks the latte's 11th year as a seasonal item.

Despite the limited-time offering's long tenure, Starbucks CEO Howard Schultz said on an earnings call last year that the PSL still ranks as its most popular seasonal beverage, adding that sales were as strong as ever."
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