Tuesday, February 3, 2015

Designers are Not Sold on Pantone Color of the Year 2015

And the Pantone Color of the Year for 2015 is........ Marsala!  The midtone wine red with a hint of brown looks intriguing on paper, but compared to the lively, welcoming reception most of the Pantone winners receive from the design community, this muted tone is getting a less-than-muted response. Home furnishing designers and decorators are comparing the shade to 1970s furniture, and worse.

Hunter Communications original news source:
Los Angeles Times

Link to article:

Excerpt: "'There's not really a color that I hate, but now I have an exception,' says Los Angeles interior designer Kerry Joyce. 'It's a repellent version of cranberry, deeply unattractive, like cranberries with mildew, wine turned to vinegar. What were they thinking?'

According to the official statement from Pantone, which provides professional color standards for the design industries, Marsala 'incorporates the satisfying richness of a tastefully fulfilling meal while its grounding red-brown roots point to a sophisticated, natural earthiness.' Apparently, not everyone got the memo.

'Sorry, Marsala, you couldn't be more off track,' Los Angeles designer Christian May says. 'No muddy tones, thank you.'

The brown undertone of Marsala also left some East Coast designers unimpressed. 'This is certainly not a color that translates well into décor,' says David Scott, who is based in New York. 'It brings me back to the days of the Pottery Barn slipcovered exaggerated roll arm sectional sofa covered in wine-colored cotton velvet.'

'I can see that people think it has a retro feel,' says Leatrice Eiseman, executive director of the Pantone Color Institute, the think tank that tracks color trends throughout the world. 'It's a color that has been around before, in the 1970s with avocado and harvest gold.' Nevertheless, manufacturers including Pottery Barn and coffee maker Keurig have shown little resistance to the color, and it does look rich in silk and velvet from Kravet fabrics."

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