Wednesday, February 4, 2015

The Super Bowl Logo's Evolution

In the past weeks' flood of Super Bowl news and ginned-up controversy, one thing that might have escaped notice is the Big Game's logo itself, which has evolved from a simple printed sentence in 1965 to the mock-monumental trophy shape we have seen since 1998.  Here are some of the many incarnations of the official logo to promote the annual mega-championship.

Hunter Communications original news source:
WIRED

Link to article:
The Evolution of the Super Bowl's Zany Logos

Excerpt: "From the very beginning, the Super Bowl’s visual language had a certain…flair to it. You can see this all the way back in 1967 when the Green Bay Packers played the Kansas City Chiefs in the inaugural game. The first attempt wasn’t so much a logo as a sentence --
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And in the following years, we saw plenty of questionably designed gems.
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The Super Bowl’s branding lacked consistency, which was likely the result of the NFL commissioning different firms to design it every year. The logos were often ugly, occasionally charmingly so. Over the years, as the Super Bowl logo evolved, it ultimately settled into an aesthetic that could be described as back of the letterman’s jacket chic. It was all blocky roman numerals and heavy-handed illustrations.

Then all of a sudden in 2010, everything changed. Gone were the colorful illustrations, and shaded typography. In their place was a shiny, skeuomorphic Vince Lombardi trophy of a logo.

Designed in tandem by the NFL and design studio Landor, the silvery logo was meant to be a reflection of the sporting event’s booming success. 'Given the Super Bowl’s global size and scale we really wanted a design that was permanent and that really could emphasize the prestige and stature of the game,' said Mark Waller, chief marketing officer of the NFL back in 2010.

On a day where the average American eats 10 times the recommended serving of fake cheese while watching grown men pummel each other, prestige and stature are questionable adjectives to invoke. But we get what they were trying to say. The branding was pretty bad, if it existed at all. It was chaotic and oftentimes poorly executed. The new logo was an attempt to streamline all that."


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