Thursday, April 28, 2016

Chart Helps You Understand Typographic Terms

 Most everyone is interested and dazzled by design and typography, but few of us actually can convincingly talk a good game, using the lingo and terms correctly.  Enter this cool little chart that boils it all down to a form we can understand.

Hunter Communications Original News Source:

Link to Article:
Handy Chart Helps You Understand the Elements of Typography

Excerpt: "Typography is complicated. Letters are easy enough—we learn the alphabet as children and then cease to consciously notice them as time goes on—but typography, the art of crafting the written language, is a tricky business. Typographers create fonts in type design software, where letters are mapped with a series of coordinates. By tweaking each vector a millimeter here, and a hair there, designers can create the kind of expressiveness that differentiates Baskerville from, say, Courier. Both are serif typefaces, but they feel extraordinarily different.
'The Taxonomy of Typography,' a new print from the Pop Chart Lab poster-makers, explains the typographer’s palette. Painters have colors; typographers have neo-grotesque type, ascenders, and letter-spacing. Like a periodic table of type elements, the chart explains typography by breaking down varieties of type, letter anatomy, measurements and spacing, and typesetting."

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