Thursday, November 10, 2016

Trendspotting: Video Marketing in 2017

The biggest stories in Video Marketing for 2017 aren't innovations in technique or how we shoot, edit or make the videos, but where video can replace text or static images, and how communicating through video can make content into richer, clearer and more engaging stories. Here are some of the ways video can enhance traditional and innovative marketing in the coming year.

Hunter Communications Original News Source:

Link to Article:
10 Video Marketing Trends to Look Out for in 2017

Excerpt: "It’s September already! Before we know it, 2017 will be here. So, let’s prepare with 10 video marketing trends to look out for in 2017
Video marketing is a fast moving industry. To stay at the top of the game, you need to make sure you’re one step ahead of the competition. That’s why we’ve compiled a list of trends to look out for in 2017!

Let’s see what we’ve got…
1. Increase in Facebook Video
This should come as no surprise. Daily views on Facebook have increased from 1 billion to 8 billion in the past year. Meanwhile, text posts are declining all the time.

Facebook has heavily invested in video in recent years, with their most recent video feature, Facebook Live, launching just a few months ago. If Facebook continues as an innovator in the video marketing industry, then we predict that next year there will be an even bigger increase in people uploading, sharing, and discovering videos on Facebook.

2. More Live Video
As touched upon above, Facebook recently introduced live video and the reception has been very positive. Brands and consumers alike have been using Facebook Live to better interact with their followers.
Similarly, Twitter connected with Periscope at the beginning of this year to allow users to embed live broadcasts directly into tweets, offering broadcasters a window to a massive new audience.

Twitter users are big on video, with 82% of users agreeing that they watch videos on a regular basis. Live video creates a new opportunity for marketers because viewers feel a sense of urgency knowing that they won’t be able to view the content in real time again. It’s this ‘limited’ nature of live video that will increase the popularity of the platform and make it a feature to look out for in 2017.

3. Video Resources for Sales Teams
Video marketing is effective for one simple reason: consumers like to watch videos! Watching a video is an easy way to digest information; and (especially with live and 360 degree videos) it’s almost as good as seeing the product you’re looking to purchase in person.

For this reason, we predict that sales teams will require more and more video resources in 2017.

Not sure?

The statistics speak for themselves!

According to recent studies by Wyzowl, only 4% of people prefer to learn about a new product or service by reading a manual, just 5% prefer speaking to someone on the phone, and a huge 44% prefer to watch a video."

Drupal Design Trends for 2017 Make the Web Livelier and More Usable

The creator-friendly Drupal 8 format has been delighting and exciting website visitors (including the websites of Hunter Communications) for the last year, and we are seeing some new trends that will make users even more engaged and drawn in, on both desktop and mobile platforms.  Here are some of the trends and innovations that will keep us informed and entertained, and coming back again and again.
Hunter Communications Original news Source:

Link to Article:
Top 7 Drupal Web Design Trends for 2017

Excerpt: " 'Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.' - Albert Einstein.

The recent evolution in the web design trends truly justifies the words of one of the greatest scientists of all times! Learning from the ideas of yesterday, we have paved a long way in today’s digital world. Also, the questions raised today can lead us to several new techniques and ideas that are now just a dream!

And while talking about the futuristic web design trends, Drupal web designs steal the show entirely! An extremely user-friendly free CMS framework, Drupal has made it possible for the digital world to bring in numerous revolutionary changes and advances in terms of web design trends. Let’s have a look on 7 of the best Drupal web design trends:

Hero Images

Home page always plays the trump card for a site! Depending on how compelling the home page is, a user decides whether to stick to the site or go on to other sites. Hero images in Drupal web design trends are one of the best ways to seek page visitor's attention and keep them glued to your site.

Though this technique has been prevalent since a long time, loading time and bandwidth issues made it a bad choice for web developers. With the recent evolution in Drupal development services, both these issues got eliminated and it has become possible for the developers to feature HD images in Drupal sites and attract the page visitors!

Flat and Material Design

Ease of accessibility is one of the most important factors in web designing. In Drupal designing, two web design trends: flat and material designing, are used to reduce loading time and improve the overall look of a page.
With flat designs, you can make your page engaging even by using low resolution images. On the other hand, material design allows the developers to focus on subtle details like types of animations used in the page, shades, layers, etc. Combining these two, you can create user-friendly Drupal sites that promise compelling UI and UX designs..."

New Design Trends and User Interface Point to a New World in Online Websites

The need for websites to adapt to the proliferation of mobile users and the need to provide users with new and more eyecatching experiences is giving web designers a challenge and a wealth of opportunity to innovate. Follow some of this brave new world in this trendspotter's list of trends for 2017.
Hunter Communications Original News Source:

Link to Article:
17 Web Design Trends

Excerpt: " How we consume the web changes how we design websites. Mobile devices and the trend towards responsive design push designers to find ways to maximize web experiences for everyone, no matter what device(s) they’re using.

These 17 trends — 16 for this year, plus 1 for the future — respond directly to the evolving ways we move through the web...

As web design evolves, the importance of high-quality images will only increase. Solid copy strengthens any website, but if it can be said with a photo, animation, or short video, it might be a really good idea to do so.

Written content remains invaluable for SEO purposes, but with every piece of content you add to your site, always ask yourself: is there a more engaging, concise, and shareable way of conveying this idea?

In general, text works best for removing the ambiguity that visual methods of communication are prone to.

It’s also worth remembering that it’s not always a question of 'one or the other.' If you want to design and publish in an accessible way that prioritizes every user’s experience, you’ll want to pair visual and written content. That way, everyone can experience your content in the best way for them...

With the multitude of screen sizes out there, the term 'above the fold' has lost significance.

Once dismissed as bad design, the long scroll’s intuitive functionality on mobile devices has brought it widespread acceptance. It makes navigation easier, eliminating the extra clicks necessary to reveal content. Eye-catching transitions and differentiated section designs transform what could be a monotonous trudge into a delightful process of discovery.

Long scrolling changes UX design, opening the door for more narrative approaches and simpler interaction models."

New Trends in Typography Reflect the Old, With Retro Hand-Drawn and Script Fonts Making a Modern Statement

Everything old is new again in typographic trends, with retro treatments, serif and slab serif fonts, hand-drawn text and handwritten script fonts drawing attention. Text effects like photo backgrounds showing behind text cutouts and muted duotone photo backgrounds behind traditional text add to the design palette that make simple fonts seem new and cutting edge. And media heavyweights like Amazon, Google and Apple are coming up with their own customized fonts for their digital devices...
Diet Coke's ad with Taylor Swift uses a hand-drawn text to combine the old and new

Hunter Communications Original News Source:
Elegant Themes

Link to Article:
20 Typography Trends to Pay Attention To...

Excerpt:  "Thanks to the omnipresence of digital devices, everyone is becoming aware of the importance of digital typography. In the United States alone some 187 million people are using smartphones. By 2017 it is estimated that over a third of the world’s population will own one. 42% of that market share is held by Apple with their suite of iPhones and iPads. When it comes to e-readers, Amazon has well over 43 million Kindle devices in circulation.
This wouldn’t necessitate any revolution in the typography world, except that Amazon, Apple, and even Google have continued their habit of innovation by introducing their own custom typefaces as an attempt get the most out of the transforming technological scene.
Amazon’s most significant contribution is the typeface, Bookerly, made just for Kindle:
 Google’s new custom typeface is Product Sans, and for Apple it’s the San Francisco typeface, which debuted with the Apple Watch.
Considering the fact that the average person could spend up to 11 hours a day looking at electronic media, these typography trends will inevitably make an impression, good or bad, on readers across the country. That’s why it shouldn’t be surprising to hear conversations about typography coming from groups that formerly would never have approached the subject.
This rising interest in typography is by no means a bad thing, and it makes 2016 a great time to step back and survey the typography world to see what is on the horizon, gaining inspiration and insight from this changing landscape. This list of twenty typography trends should provide an excellent starting point..."

Trends for 2017: Pantone Tips Us Off to Spring Colors

Each year, the wise color trend analysts at Pantone take a look at the colors of the current zeitgeist, to be revealed on the fashion runways and point the way to future colorways in interior design, consumer products and even automotive design.  This year's colors include muted neutrals and bright, bright pastels, as noted by Australian Vogue.
"Kale" and its friends, as dictated to the world from the good folks at Pantone

Hunter Communications Original News Source:
Vogue Living Australia

Link to article:
Pantone Have Released Their 2017 Colour Trend Predictions

Excerpt:  "2017 will be the year of Kale.

In keeping with tradition, Pantone have released the top ten colours for spring 2017, to coincide with various fashion weeks around the world.

Their predictions are usually pretty accurate — a keen eye can spot their list dotted throughout the spring/summer ’17 runways in a second — and last year they even hinted at what would be the colour of the year through their spring predictions.

This year, the list is decidedly subdued, featuring plenty of muted, earthy tones, including Kale and Hazelnut, with pops of primary colours like Lapis Blue and Primrose Yellow.

Following this yearly announcement everything from fashion trends to interior design is influenced by Pantone’s predictions: case in point, one of their colours of the year for 2016, Rose Quartz, has been seen everywhere from furniture to shoes and buildings."